Selfridges Launches Huge Sustainable Fashion Project In London Store

Selfridges Launches Huge Sustainable Fashion Project In London Store

Spread the love

Selfridges has launched ‘Material World’ in its London Oxford Street store – a new innovation championing innovation in sustainable fashion.

From Monday 9 January to the end of March, the shop’s window displays, product line-up and social media accounts will champion eight ethical brands. 

Each designer represents a different material – including leather, denim and wool – and the best practice for their responsible use and manufacture.

Le Kilt

Wool will be represented by Le Kilt – the British label founded by Samantha McCoach, inspired by her kilt-making heritage and the preservation of original techniques.

Viscose will be represented by Vyayama – a New York athleisure label providing an alternative to synthetic yoga wear.

Dick Moby

Plastic will be represented by Dick Moby – beautiful sunglasses, handmade in Italy with 97% recycled acetate and bio-acetate.

Linen will be represented by Kilometre, Paris – a label adding unique and bespoke embroidered designs to classic hand-woven pieces.


Leather will be represented by Swedish label Deadwood – specialists in leather recycling inspired by original vintage styles.

Cotton will be represented by Study NY – advocates of socially and environmentally conscious cotton production.


Denim will be represented by Tortoise Denim – a Californian label setting new standards in denim manufacturing.

Luxury Fibres will be represented by British knitwear label Tengri – presenting a cashmere alternative with their noble yarns, made from yak wool.

Suggest a correction

Leave a comment

Recent Posts